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Talented Business Owners Are Commercial Real Estate Opportunities for Brokers

The enterprising business owners in your town or city are property opportunities in waiting. As part of their entrepreneurial activity they will require business relocation, expansion, or diversity. For this very reason, it pays to keep in contact with all the local business proprietors in your region or sales territory.

Over a number of months or years, you will see the regular contact process with these groups give you greater opportunity with both fees and transactions. There will be sales and leasing opportunity coming from the business community.

Many agents struggle with the fact that these business owners look at property in a different way. In the first instance they may be tenants in occupancy. Over time they can move to potential property ownership. When you approach these business owners today, you should do so on the basis of their current business function and the way in which they need property for that.

It is also the case that some business owners will own the property in which they are located. That can then evolve into a potential future sale, or sale and leaseback. They may also require other properties in the same vicinity as part of an expansion strategy. What you need to do here is ask the right questions and remain in contact with the right people.

So here are some strategies to help you work with the local business owners as part of a commercial and retail property service:

  1. Identify all of the larger businesses through the region. Choose the quality businesses that are aligned to your property type. If you work with office, industrial, or retail property, then get closer to the tenants within those categories. Make direct contact with all of those businesses through a cold calling and direct mail process. In each case you will need to be talking to the decision maker or the business owner. Identifying that person can take some time, however the rewards are many when the research is correctly undertaken.
  2. Understand the franchise groups that will require space or property occupation within the region. To get close to the franchise groups, you will need to make direct contact with their property managers or leasing strategists. Understand the lease terms and conditions that they normally apply to property occupancy. Look for the properties that may suit occupancy or any future franchise agreement for those groups.
  3. Get involved with the local business communities and commerce groups. The networking process will help you find the successful people in the market today.
  4. When you connect with business owners, you will find that they quite likely understand more about the local area than you do. On that basis they can be significant sources of opportunity and referral business. Ask the right questions at the right time to seek those leads and local market place ideas.

So the message here is quite clear. There will be the leads and opportunities evolving from the local business community. Understand their property needs and or usage factors. Get closer to the pressures of property change and relocation. Help them understand that you are the top agent with the best contacts in the market today to help them take their business forward. Stay in contact.

Take The Guesswork Out Of Business Ownership and Marketing

Whether you’re the busy business owner, trying to generate new business while tying up loose ends of existing tasks, or the marketing team, creating “killer content” to draw potential customers to your product or service, the first hurdle you must overcome is in knowing the characteristics of the persons you are trying to reach.

Since I am a fisherman, I often equate this to fishing. I wouldn’t, for instance, put a worm on my hook to catch a tuna, and I wouldn’t fish in the ocean for trout (Trout are freshwater fish, for non-fisher-types, and tuna are salt-water fish). Clearly, to catch the right fish, I need the right bait.

In business, bait comes in different forms. This includes:

a. A unique product or service

b. An understanding of how people shop

c. Marketing content that speaks to that shopper

d. The ability to keep one’s promise (in other words, not over promising what you can deliver)

This is all good to know, but we still haven’t cleared the first hurdle: Who’s your potential client?

To make it past that challenge and clear the path to your next hurdle, you must be able to answer these three questions:

1. What problem is my product or service a solution to?

2. Who has the problem?

3. What keywords are they using on the search engines to find answers to their perceived problems?

One key way to identify how the process works is to do a search yourself, as if you are the customer looking for your product and/or service. What keyword or words would you type into the search engine, and when you are led to sites matching your keywords, what site do you choose? Ask yourself, “Why did I click on that particular selection rather than the one above or below it?”

Study the content or language of the search you selected. What triggered (if anything) an impulse to take an action?

A good rule of thumb for creating your own effective copy is to:

1. Address the concern of your potential buyer.

2. Guide them to an easy solution

To address the concerns of your potential buyer, return to the three questions above. What about your product or service will help solve your potential buyer’s problem? If, for example, you are a business owner that feels like your business is consuming you to the point that you are working in your business 24/7 with no time for yourself, your family, or perhaps even eating…well, then you have a problem.

The next step is to offer a solution:

“Yes! I want to break free of the stress, and access easy-to-implement tools to systemize my business. Send me more information.”

Link the word “yes” to a squeeze page where, by giving their email address, they gain access to your site, or to a white paper or report that addresses the solution you are offering them. That page, in turn, will have a new call to action (sign up for our newsletter), or other offer that will truly make them aware that if they go with you and your product or service, their lives will, indeed, be less stressful.

Understanding one’s customers involves understanding how they process…how they buy. Consider exploring these guidelines for determining that:

1. Begin your marketing process with educating your potential buyer to who you are, what you do and what you have that they need and why it’s important for them to take an action.

2. Having researched what challenges your potential customer is faced with, show how your product or service fixes their problem.

3. Be confident enough to show what your competition offers (or doesn’t offer) and remind the potential customer that they have a choice.

4. Ask them to choose you.

Once you are clear on those steps, be clear as well on the vehicles you will use to get the word out to your potential clients. Buyers come at buying from many angles. Some are social connectors who rely heavily on what others say and think. For these buyers, blogs and social media approaches work well. Social media might include Facebook and Twitter.

Other potential buyers are heavy-duty researchers who look for validation outside of you and your claims to make their decisions. For these buyers, articles, trends, news, newsletters, webinars, and informational pieces helps to build confidence and connection. For others, they like to compare shop, and will need testimonials, visuals, and other means to show that going with your product or service is a wise decision, and lastly, you’ll potentially have the non-believers that need case studies, analytic reports, and assurance that may require more time and effort on your part to gain their trust.

As a business owner and certainly as head of a marketing team, a good place to start this whole process is with a plan. Some call it an editorial or progress calendar. Others a flowchart. Whatever you name your plan the point is to create one. Remember that research on your end has to be part of the plan and definitely part of the process, so plan for that. A typical template for a plan might look like this:

a. Research demographics of potential customers through keyword searches. Check out Google Trends and type in keywords you’ve been using to see if the region you want to target even shows up! You may be surprised and need to change your focus.

b. Map out a plan for creating content that will address the types of buyers we listed above (blog readers, trend followers, comparison shoppers, researchers, etc.), and create compelling content that will speak to each type of buyer.

c. Create a spreadsheet, flowchart, or progress calendar that shows who’s responsible for what and include deadlines for production.

d. Take action. Use Sales Genie or other services that will connect your with the region you are targeting and start testing and measuring your Adword campaigns, or the effectiveness of your email campaigns.

I hope this information has been useful to help you move from stress to success. Remember, it’s not a weakness to ask for help, and as an owner of a business coaching firm, I assure you it’s the desire and motivation of every one of our business coaches to help you succeed.

Home Based Business Opportunities

Many people today rely on their home based business opportunity for a living. Unlike in the past where you had to really get to your workplace every morning, technology has eased up businesses and one can have a well-paying home based job. There are many opportunities in the home based industry. Some have unlimited income potential where you work as much as your energy can allow and absolutely earn from the same. Whether to supplement your income or as a full-time job, to the satisfaction to many people. You can make some extra cash out of it and actually reap richly from targeting a rich niche.

Launching a home based business is cheap or rather inexpensive compared to renting or buying an office somewhere else. The cost of starting a home business is generally low and this makes this business proper to many small business starters. Starting a business according to entrepreneurs is as hard as identifying the opportunity. In real sense, many home businesses need no capital to start. For instance, offering online services like freelancing, selling products online, blogging and other home based business involving the internet does not need any capital. The only needed tools here are knowledge, skills and experience. Realizing the benefits of a business opportunity therefore demands that you stay alert and ready to learn from others.

Various opportunities are available online that most people prefer taking from home. Apart from the online opportunities, many services require no offices set. You can for instance start a lawn care service business at home. It does not require any office to operate from. Tutoring at home is another idea that many home based businesses have identified. In many cases, one can comfortably tutor a student several miles away through the internet. In essence, any business opportunity does not only rely on your skills but also on how smart you take the challenge. For some, home based business opportunities are a way of escaping the negative and stressing workplaces.

Home based business opportunity is an important part of today’s solution to unemployment. It really calls for an understanding and accepting the fact that everyone cannot fit the saturated job market. It is imperative to find out the best options that can help you stay from the numb thinking that there are no jobs. A good research should lead you into appreciating the nature of home internet businesses that have become part of the larger job market.